This year’s Sales Conference brought our teams together under the theme of Kaizen — the Japanese philosophy of continuous improvement.

For 30 consecutive years, DAF has led the UK truck market — a remarkable achievement. But with new challenges such as electrification, global competition, and technological change, standing still is not an option. The conference was a chance to reset, reflect, and refocus:

Highlights included keynotes and insights from our senior leaders:

David Kiss – Managing Director: Business update & future opportunities

Russell Patmore – Truck Sales Director: 30 years of leadership & embracing adaptability

Adam Bates – Fleet Sales Director: Winning strategies with Model Year 2025 trucks

Nigel Beckett – Service & Engineering Director: “Sales sell the first vehicle—great service sells the rest.”

Ed Miles & Martyn Shaw: Driving collaboration & passion for the brand

Adam Russell – Dealer Sales Director: Everyday improvements for efficiency

Phil Moon – Marketing Manager: Leveraging events & demonstrators

Mark Singleton – Commercial Sales Director: Portfolio growth & securing contracts

Louis Jones – EV & Connected Services Director: EV, telematics & zero-emission leadership

James Stewart – Marketing & Strategic Initiatives Director: “Better never stops.”

John Mabey – Sales Director UK & Ireland: Financial partnerships for EV transition

Gareth Halliwell – Parts Sales & Marketing Director: PACCAR Parts initiatives & customer support

 After a day of strategy and collaboration, attendees took part in a team-building treasure hunt through Manchester, followed by a black-tie awards evening and dinner — a chance to celebrate achievements in style and recognise the outstanding contributions across the business.

Here’s to another year of continuous improvement, collaboration, and market leadership.