The Sales Executive Program Award has been presented to Paul Phillips, Sale Executive, at the DAF National Sales Conference held on September 11^th at Kimpton Clocktower Hotel, Manchester.

The DAF National Sales Conference is held each year to gather their dealer network as the DAF senior representatives discuss performance and strategy, share best practice and officially recognise the top performers.

At this year’s conference, Paul Phillips was honoured with a certificate to celebrate his graduation from the DAF Sales Executive Development Program. This program is designed to develop the next generation of sales professionals across the dealer network. The program takes place over a twelve-month period, with training at Leyland and Haddenham with online sessions in between, this program is built to cover every aspect of a DAF Sales Executive’s role from building trucks through IST to financing them through Paccar and Repair and maintenance contracts.

Reflecting on their achievement and training, Phillips commented “I first joined NWT parts in June 23 with no experience of trucks or their parts, then after 2 months I got a promotion into truck sales as an apprentice, so I was enrolled onto the SEDP, little did I know how much time you would have to spend away from home, so far I have completed 84 courses but it was all totally worth it as the training we are given makes selling trucks so much easier as you can explain in depth to customers what the trucks can do for their business wants and needs, off the back of my training I have been selected for the sales engineering vocational master for NWT and I am 97% through my training. I would highly recommend this course to any future salesperson. In September 2023 I walked into a classroom of nine complete strangers and in September 2024 I left the classroom with nine friends for life.”

Eleanor Heaton-Walker, Sales Manager, commented on Phillip’s success stating “Paul has been with North West Trucks for 2 years, starting in Parts before moving into Sales. The truck sales executive program has been a huge benefit not just for Paul, but for our whole department. His knowledge and skill with the DAF systems are seriously impressive—he picked them up so quickly and uses them so effectively that we could all learn a thing or two from him!

Since I stepped into my role in January 2025, Paul has been a massive help, and I’m really grateful for his support. He’s a true asset to both our sales team and North West Trucks as a whole. I would highly recommend this course to anyone and would encourage the dealer network to make use of it, given the skills and knowledge it has given Paul. His hard work and dedication really showed in achieving over 90% on the program—a result that was rightly recognised at the DAF 2025 sales conference. We’re very proud to have him on the team.”

Winning this award at the DAF National Sales Conference is a testament to Paul Phillips hard work and dedication, and a proud moment for both Phillips and the wider North West Trucks team. Alongside the success of our individual team members, the wider Greenhous Group earnt awards in multiple categories, showcasing the efforts and dedication of the teams across the Greenhous Group trucks division.